Each email you send has a single purpose: to open the email and to avoid spam filters.
Whether you’re emailing a friend about going to the movies on Friday night, or whether your business depends on emailing that tender document and winning; Both results depend on whether your email has been opened.
And 42% of people say that they look the first thing for when deciding whether or not to open an email .
And that, ladies and gentlemen (including a drumroll), this is why creating a professional email account can mean the difference between eating your bread and butter or chicken a la king.
We think we made our point. If you need more, you should know that in the digital case, selling means trust and making a good first impression. Therefore, your email address is part of your online identity. Why? Because people are communicating on the internet and not in person. In the old days, sales from brick and mortar buildings were easy because both sellers and buyers communicated face to face.
Online business is a completely different kettle of fish; This is why businesses invest so much to add content to their websites and social media. Because they know that sales depend on trust.
When you're 16, it's time to say goodbye to the fun, free email account you created on Yahoo and start creating your professional business email address.
Jenny234hotchick@yahoo.com does not contribute to the creation of a professional image.
Here are 4 rules on how to create your first professional email address that will achieve what you want it to achieve:
Rule # 1: Keep your branding consistent
Always work backwards. You may be a one-man show right now, but are you planning to stay as you are or do you want to grow your business? If you haven’t already, you need to call your business something. You can go by your name, or you can have the name of a registered company. If your website is johndoeconsulting.com, your professional email address must have the same domain name to keep your branding consistent.
Why is it urgent?
First, keep your branding consistent with professionals. And since it’s professional, it instantly builds trust. Think of it this way: you get two emails; One from Jenny234hotchick@yahoo.com, entitled "SEO Consulting Services", and the other from jenny@johndoeconsulting.com, entitled "SEO Consulting Services". Which of these email addresses would you trust the most? Yes, you got it. If you’re in the market for SEO consulting services, you’ll probably toss the first email account into the spam folder, but the second will have a squeeze.
In the recipient's mind, it looks like this:
- Free gmail.com or yahoo.com email address = wannabee business, not an actual business
- Customized, valid email address = a real business
A professional email address that is consistent with your brand, and that uses the same domain name as your website and shop front, builds trust. And online, it sells what you believe.
Options and tools
Desktop email client
A desktop email client lets users create, send, and receive email from their desktop. The most well-known examples of an email client are Outlook and Mozilla Thunderbird. The disadvantage of using this email service provider is that you can only access email from your desktop. If you travel a lot and want to check your emails from all kinds of destinations and mobile devices, a cloud-based email host can be a good option.
Website host
Companies that host your website offer free email addresses and it's very easy to set up and manage email accounts on them:
Here's how to create a business email address with your web host:
- Log in to your website's Hosting Control Panel (cpanel).
- Click the "Email" section, and then click "Email Accounts."
- Enter your new professional email address details and click "Create Account".
- Scary! Bob's your uncle. Sort by professional email address.
Now to access your email account, you can either log in to your webmail or set up the "Forward Email" function in your cpanel. This means that any incoming email to that address will be sent to another email address, such as your free Gmail account. Alternatively, use a service like Mailbird, which is especially useful if you have several email accounts and you want to manage them all in one place.
However, you may notice that Milebird is a desktop application so you can only access your email and the device where Milebird is installed.
Dedicated email host
You probably don't use a website host. In this case, you can set up a free business email address with a dedicated host like Zoho Mail and it's only $ 1 a month, so there's no reason to continue using a free email address which looks like a hobby as a substituteof a business.
Here are some other options for creating a professional email address:You can also create a G-suite account, which, for $ 5 per user per month, gives you a few essential tools, including a professional email address.
Fastmail, which also starts at $ 5 pm, lets you create and manage your business email address in the cloud.
Fastmail interface.
Rule # 2: Don’t be fancy, keep it standard
When considering for how you compile your professional branded email address, you should be use a format with your ultimate goal in mind. If your plan is not to use your email account for sale, for example, you may be tempted to add a great suffix or prefix , and that's fine; Go ahead.
If you don't want to sell via email, funkychicken @ domain is interesting and great.
You need to consider your long-term plans, as a business owner. If you plan to grow your business, a more conservative approach may be better than funkychicken @ domain.
Sometimes it's best to stick with acquaintances for the sake of your company: not only do acquaintances trust, but people are more likely to remember your business email address. When creating a professional email address, they are created using common formats:
First name + domain (john@domain.com)
The most popular email format is first name and domain. It is simple and easy to remember. The only problem comes when you have more than one person with the same name and you have to break the format.
First Name + Title Primary + Domain (johnd@domain.com)
The second most popular option is to use the first name, with the initials of the title, along with the domain name. When people want to send an email to a specific person in a company, but they don't know what the address is, they usually try this combination after the first name + domain name combo.
Also, with this professional email address format, the sender's title has not yet been revealed. Similar employee email accounts will also be accommodated in this format.
First Name Primary + Title + Domain (jdoe@domain.com)
With this format, there is less chance of duplicate names as opposed to the first two options. The difficulty with this formula is that the title is expressed.
Full Name + Domain (johndoe@domain.com)
If you Looking for a professional email address format for you, then you can use your name as a brand.
What about a custom domain?
Whether you're starting a new business or running an established company, consider using a custom domain name for your professional email address.
Custom domain names not only look more professional, but they also instill confidence in your potential clients. The custom domain name you use for your professional email address may be the domain name used for your website.
Setting up a custom domain name is fairly easy and many email service providers will give you a choice of a custom domain name if you sign up for a payment plan.
Here are some examples of how to use a custom domain name:
johnd@yourbusinessname.com
marketing@yourbusinessname.com
Tips for creating the perfect professional email address
- If you already own a custom domain, this part is easy because you will only use the domain name you already own. If not, here are some professional email address ideas: Before you do anything, you need to check if the domain and extension you want is available. You can usually do this within the email host platform, but for quick testing, this tool will help.
- Avoid any prefixes or suffixes, such as "cooldudejoe@domain.com".
- Consider domain extension. If you already have your own domain name, it will be registered with an extension (the part that follows the word after the "" sign. There are hundreds to choose from.) In that case, you will only use one already used for your website. But if you only want to create an email account, avoid fancy with extensions. The best extensions are always based on your ideal target audience location, and the extensions that are most common, such as the primary ones (.com, .co.za, .co.uk and more) because people remember them. Start using fancy extensions that aren't common, and people won't remember them easily. Having said that, they may not need to remember your email address. need an idea of the types of extensions available.
- If your domain name is your personal name, you can add an introduction to the part before "@" - such as "ceo@johndoe.com" or "director@johndoe.com".
- Your professional email address is your online identity. To represent you as you want it to be felt, carefully craft it. Do you want that your email address introduce you who you are, When people receive a business email from you?
Display name tips
Your email address is, well, an address. But your display name for that email could be whatever you want.
And that’s important because display names should be based on the recipient and the action you want to take. Here are a few situations to give you an idea of why you need to consider a display name. As you go through them, let your creativity flow to think of situations for your own business:
- If you are a writer and send cold emails to agencies as part of your marketing strategy for sales purposes, you may want to replace a display name that indicates you own an agency. In this case, you'll probably get a better response rate to your emails if you make the display name your personal name and send these emails from a free Gmail address. The reason? Some agencies will not be interested in hiring a writing agency, but they will be interested in hiring a freelance writer. On the other hand, if you are a writer and email small business owners, they may be more interested in hiring a company because of their own personal perceptions, such as a company knowing what they are doing more than an individual. It all depends on who your audience is and what is important to them.
- When you send a business email to people who don't know you but are familiar with your company, use a display name that includes the business name so they can recognize the brand.
- The advantage of a dedicated email host is that you can access email from the cloud, so you can test your mail app anywhere in the world as long as your email host is equipped with login details.
Rule # 3: Personalize for the purpose
Your personal business email address should be different from email accounts used elsewhere, as a way to communicate with website visitors. For example, you should have a professional email address for communication / inquiries and accounting. The format of these email accounts will be something like, “contact@domain.com” and “accounts@domain.com”. Adding your personal email address as the primary means of communication on your website is not wise and it does not look professional.
This does not mean that your life will be more difficult because you have to check all those email addresses every day, especially if you run a small business.
Simply means you can create specific professional email addresses for different purposes of your business, and no one needs to know that all the way back to you.
All you need to do is set up a forwarding rule, so that any emails from those generic accounts are forwarded to your personal email address so that you can view and send emails from the same place.
Rule # 4: Create a professional email address signature
Did you even see the signature of a gorgeous, professional email address at the end of an email you received and wondered how on earth it was created?
Now compare the beautiful email signature above with this old eye:
You don't have to ask which one will affect you the most...
Okay, but how do I create a professional email signature?
Quite simply, actually. You might think that you have to be a kind of technology guru to use complex HTML. However, that makes an email signature really a part of the industry and more importantly, a powerful marketing and sales tool, a signature generator and one of them is Wisestamp.
Wisestamp offers a free email signature template - Granted, the free ones have less functionality than the premium versions, but a free start, and will give you a professional email signature signature.
All you have to do is add the necessary contact information and the generator generates a signature that works with third party email service providers such as Gmail, Microsoft Outlook, MacBook and others.
Your new signature can work with any other service if you get the HTML version of it but it carries a cost.
If you use your email account frequently and will help secure more business by influencing recipients with professional email address signatures, it would be worthwhile to pay for an email signature creation service.
Take it home
After all, your professional email address is not the only place where mail can be sent and received. It is much more powerful than that. Instead, as you can see, it's a marketing tool.
In order to sell more, your professional email address needs to work to build trust, and to do so, there are three key rules:
- Keep it consistent with your brand
- As your business grows, carefully consider the values that your company will use when creating business email addresses now and in the future.
- Personalize a professional email account for each purpose
Share a comment below!
0 Comments